When I moved to New York about eight years ago, I fit into a 36D perfectly. But since bra sizes have changed, I now fit into a 32G in the same brand… and (I’m not afraid to say it) I weigh about ten pounds more now! I’m using the same “good fit criteria” and brands as before. Bra sizes just changed. I think companies did it so that women could feel like they suddenly have a smaller back.
I feel like this is partially correct. She says she is using the same "good fit criteria" as before, but I'm not so sure. My guess is that she had previously been wearing a poorly fitting 36D because that's really all there was. But now that some migrated breast tissue has worked its way to the appropriate place, a 32G fits much better.
I used to be a 32B and now am comfortable in a 28FF. Yes, I did lose about 10 pounds, but that still can't explain everything. Now I am much more knowledgeable about the options that are available.
I also wonder if she is referring to UK sizing or US sizing. From what I understand, the UK sizing standards are pretty straightforward. A D should be 4" difference between bust and underbust, while a G is 9" difference. She says it is the same brand, but is that a US brand? I would imagine that it is very likely that the brand has moved its sizing more toward the UK sizing.
Yes, perhaps this new sizing makes us all feel like our boobs are huge, but I also think that is a problem with the previously existing stigma about D+ boobs. So what if more of us are Fs and Gs and whatever? I feel like companies are finally creating bras in "true sizes" and not simply pushing everyone in a DD.
Linda also admits that she's changed the way she sizes women.
I used to teach a “plus 5″ method (adding about 5 inches to the underbust measurement) more than ten years ago as a general starting point. When my NYC shop opened about 8 years ago, I started teaching a “plus 3-5″ method. I did this to accommodate some of the changes that bra companies were making to their bra bands. Now, eight years later, I’ve migrated to a “plus 0 to 3″ for certain women.
Perhaps this is due to "vanity sizing", but really I think it is due to:
- better bra materials with more stretch plus support
- better understanding of how a bra should fit
- trends in bra styles and fitting
Regarding #3, I am reminded of pant styles. Flare legs and skinny legs go in an out of fashion. Tight-fitting shirts and loose-fitting shirts alternate in coolness. I'm not saying that a good-fitting bra goes out of fashion, but there definitely are preferences to take into consideration.
There is definitely a lot going on in Treacle's article, as well as elsewhere throughout the internet. However, the most important thing is to find something that YOU love and makes you feel great.